Data-Driven Decision Making
Speaker: Amanda McConnell, Head of Product at Rent.com
In recent years there has a been a distinct change in how new features and redesigns are launched with the introduction of rapid iterative a/b testing and applications like Optimizely. Through careful measurement of KPIs and rapid iteration, it is often possible to turn negatives into positives and even to lift results by double digits. This is a big change from how new features were launched just a couple of years ago and is an invaluable tool for Product Managers to understand.